Tag Archives: marketing

Irony

This past weekend I was at the Pacific Northwest Booksellers Trade Show in Portland. (PNBA) While there I did a workshop on using social media as an author, bookseller or publisher. I had every intention of live tweeting the event and even began with a picture and tweet about Amber Keyser and her new novel The Way Back from Broken.

And then a funny thing happened. I went to some sessions that really expanded my thinking about the book world, including one with a very detailed explanation about exactly how books earn money and why some of them don’t. I sat in on a conversation about how the PNBA book award is chosen. I fell into one interesting conversation after another. I found booksellers and shared ideas for promoting my upcoming novel. I met publishers and talked about the kind of author who is the best fit for an event at Annie Blooms Bookstore. I found books that I wanted to immediately put in the hands of librarians from my school district.

And I completely forgot to tweet. Didn’t post a single thing on Facebook. I know. Missed opportunity.

Here’s what I didn’t miss. The joy of seeing a friend who is passionate about books absolutely in her element and making her dreams of becoming a publisher come true. Dozens of short conversations with publishers about the books they are passionate about. A long leisurely conversation over dinner with a new author friend, and a rather raucous late night conversation with a table full of booksellers. Not a single one of those experiences would have been enhanced by pausing to tweet, post, pin, or snap.

So thank you to the PNBA for an amazing weekend. I’m enriched. I’m exhausted. I’m going to spend every possible minute in the next week reading the amazing books and ARCs I brought home. And thank you to my northwest bookselling community for the mentoring and the inspiration.

Learning to Love your Book-alikes

Heart of a Shepherd by Roseanne Parrybullrider wrapWhen my very first book Heart of a Shepherd came out back in 2009 I met Suzanne Morgan Williams from the Class of 2K9 marketing group whose book Bull Rider was astonishingly similar to mine. It was all the more surprising because they were western stories about ranching families with family members deployed to the Middle East. Not exactly the most crowded genre. It was very tempting to think of this as a disaster, a head to head competition, a diminishment of what I had worked so hard on. But my husband pointed out that selling a book is not like selling a car. It’s not like a person buys a book and then doesn’t need another for 5 to 10 years. A very helpful perspective. The beauty of the book business is that the more people read good books the more they want new good books.

And the really terrific thing was getting to know Suzanne and working together to promote our books because we’ve found that if a reader likes one of our stories, they will probably like the other. They aren’t identical books after all. The main character in Suzanne’s story is a little bit older. Heart of a Shepherd is about the experience of having a deployed parent. Bull Rider is about the experience of having a brother return from war with a traumatic brain injury. We’ve done joint book store appearances, spoken together on panels and in workshops at writers conferences, and even sold our books together at the Reno Rodeo. And much to our mutual delight these books have flourished side by side.

But I’ve also known people who’ve worked for months, years even, and seen a book published  which is very similar to their own manuscript, and then decided to drop their own project completely. It’s such a shame because there is often plenty of room for multiple

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books on a topic. I think of them as “book-alikes” and in some ways they can be an asset to your own work. If somebody has written a book similar to mine then it’s a great strategy to encourage my book to be grouped in with a similar book. Often teachers are looking for several books from a historical era so that there will be something to suit every reading level in her class. Many bookstores prefer to host multi-author events. The picture to the right is myself and Elizabeth Rusch (dressed as Nannerl Mozart) and Virginia Euwer Wolff. We are doing an event which drew dozens of vocal and instrumental performers and lots of families to a community center to celebrate our three music-themed books: Virginia’s Mozart Season, an absolute classic YA story of a girl preparing for a music competition, Liz’s picture book biography For the Love of Music about Mozart’s big sister, and my middle grade novel Second Fiddle.

I’ve learned to love my Book-Alikes over the years and have become good friends of people whose books are similar to mine. And in celebration of that here are four books who like my story Written in Stone are set in America in the early part of the 20th century. They are Crossing Stones by Helen Frost, A Whistle in the Dark by Sue Hill Long, Born of Illusion by Teri Brown and In the Shadow of Blackbirds by Cat Winters.

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The Next Level Writers Workshop

And I’m happy to be presenting the first of the writers workshops in the Oregon SCBWI professional series The Next Level. It’s called Low or No Cost Marketing and it’s all about collaborating with booksellers, teachers, librarians and your fellow writers and illustrators to help your books reach their readers. It’s a very hands on workshop from which you will emerge with a concrete and manageable marketing plan. It is geared toward writers and illustrators who have a book under contract or in print but anyone who is interested in the topic is welcome. I will be presenting along with the wonderful illustrator David Hohn.